Populace’s Lucy Wray has been busy assistant directing World Factory at the Young Vic and New Wolsey for METIS (directors Zoe Svendsen and Simon Daw).

Made in China.
Sold in Britain.
Worn by you. 

From the factory floor to the catwalk, from Shanghai to London, World Factory weaves together stories of people connected by the global textile industry.

Riffing on our awareness of mass production and vulture capitalism, Zoë Svendsen and Simon Daw invite you to play a provocative game. Which card will you draw? Will you be an ethical factory owner?  Or will profits always come first? In the rag trade, can anyone ever really win?

Featuring stunning video and a powerful score, World Factory is a thought-provoking investigation of fast fashion.

  • ‘One thing we might learn from World Factory is that if there is such a thing as responsible capitalism then it is in its death throes or was faking it all along.’ Exeunt Magazine
  • ‘a ground-breaking theatre/game. Deep, research-based. & Done with commitment.’ Paul Mason via Twitter
  • For Paul Mason’s Guardian article on World Factory, click here.
  • ‘lively and ambitious … World Factory makes us complicit in the process of exploitation before pulling us back to see a bigger picture that ain’t so pretty.’ The Times
  • ‘smart, mischievous and genuinely thought-provoking.’ Financial Times
  • ‘an ambitious, provocative and intricate piece of game-making, evading easy answers and polemic while succeeding in making us think’ The Stage
  • ‘a stunningly presented experience. […] the attention to detail is superb.’ Time Out
  • ‘a richly absorbing experience’ Evening Standard
  • ‘The sophistication of the experience and the dynamics of the game make the production much more than a piece of interactive participatory theatre.’ The British Theatre Guide
  • ‘this is where World Factory shines as a piece of theatre. The traditional boundaries between audience and subject matter are smashed: we are implicated in the web of the show.’ Culture Whisper
For more reviews click here.

Zoe Svendsen has recently worked with Joe Hill-Gibbins on Young Vic’s production of Measure for Measure.  She directed World Factory, METIS in co-production with the Young Vic, New Wolsey Theatre and Company of Angels,and is an Artistic Associate, New Wolsey Theatre, an Associate Artist, Company of Angels and Affliated Artist, Dept III, Max Planck Institute for the History of Science, Berlin.  She is also Lecturer in Drama and Performance, University of Cambridge and Honorary Research Fellow, Birkbeck Centre for Contemporary Theatre.


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